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PORTFOLIO OF LIAM HARBERD

Designing
consumer products
used by millions

Hi, I'm Liam, for over two decades I've been trusted to lead design across products used by millions, most recently on the Lloyds Banking app with 29 million users, the My Vodafone app across 14 European markets, and The Body Coach with Joe Wicks.

While the challenges across projects have always varied, my role has remained remarkably consistent: bringing clarity to complexity, raising the quality bar, and helping products move forward.

Most recent
case studies

A selection of recent work demonstrating how I approach complex product problems, collaborate with teams, and measure success.

Lloyds bank

My role: Lead Product Designer

I worked on core digital banking experiences within Lloyds Banking Group, used by millions of customers. 
I focused on simplifying complex, regulated journeys, balancing compliance, system constraints, and user needs to deliver clear, usable experiences at scale.

See project

Vodafone Group

My role: Lead product designer

I was a Product Design Lead on the My Vodafone app, used by over 45 million customers across 14 European markets. I aligned teams and systems to deliver consistent, global experiences that adapted to local needs.

See project

Startup packs

You've got the idea. What's missing is the shape. Early-stage products stall when everything feels equally urgent and nothing is quite defined enough to build.

I work with founders at the moments that matter, bringing structure, pace, and clarity through fixed-scope packages designed to move fast without leaving a mess behind. Human thinking, AI-accelerated delivery

The body Coach

My role: Product design lead, App + Web

I worked for Joe Wicks as his Lead Product Designer on a subscription-based fitness platform focused on engagement, habit formation, and long-term retention. 
Improving how users start, build, and sustain routines, driving both conversion and ongoing engagement.

See project

Experience that
compounds

01

Agency | 9 yrs
I started my career in design agencies, learning how to craft beautiful design and how to translate brand intent into clear, engaging digital experiences that users loved, often with intense delivery pressure.

02

Consultancy | 7 yrs
I remained hands-on while working inside large client organisations as part of multi-disciplinary transformation teams. This sharpened my ability to operate in complexity, align stakeholders, and design strategically.

03

Product | 7 yrs
Leading and contributing to the design of live digital products at scale. This work spans both startup and in-market environments, with a focus on continuous improvement, data-informed decision making, and long-term product evolution.