
Design consultancy
SENIOR THINKING, WHEN YOU NEED IT
How it works
Most design problems that become expensive are not really design problems. They are capacity problems. The workload spikes, decisions get rushed or skipped, and by the time someone notices, the rework costs more than getting it right would have.
I work as a senior design lead on a fractional basis, giving you the thinking and direction of someone who has been there before, without the overhead or commitment of a full-time hire. Available when you need it and not, when you don't.

01
Design direction
Clear decisions when things get complicated. Whether a product is growing fast, a team is stuck, or a big call needs to be made, I bring the strategic design thinking to move things forward. Not just an opinion, a considered direction your team can build on with confidence.
02
Fractional design leadership
Senior presence without the full-time commitment. I embed with your team on a flexible basis, providing the oversight, challenge, and craft standards that keep quality high during periods of pressure, growth, or change. The kind of role that exists in every well-run design function — just without the permanent headcount.










